Saturday 11 October 2014

BRIEF 02: FASHION APP RESEARCH

For primary research into fashion related app design, I decided to download some popular magazine and clothing stores apps to see which features they entailed focusing on aesthetic and user experience. I listed the features below that I believed would be beneficial and to consider for the brief.

Harrods Magazine








Features

  • Swipe across navigation to menu of options
  • Magazine — Events — Supliments — Service Tabs
  • Download or subscribe tabs 


Elle UK




Features
  • Free trial 
  • Magazine archive
  • Prices
  • Library feature to save copies brought


Schön!




Features
  • Preview tab of magazine before purchase
  • Collections of magazines tab
  • Bookmarks


Candid





Features
  • Subscription options
  • Previews of the magazine
  • Issues with pricing details and bio about the issue



Dazed & Confused



Nasty Gal


























Features
  • Bright colour and pattern designs which make the app standout.
  • Drag and drop features on items that go to a tote or online wardrobe option.
  • Sorting features for clothes to make a it easy for the user to navigate
  • Online look books for users to follow and keep unto date with.


River Island







Features
  • Information point
  • Icon based
  • Messages and notification button for orders
  • Wish list
  • Shopping bag
  • Event categories
  • Easy to navigate



Polyvore


















Features
  • Trends created by users through a scrapbook style.
  • Likes, views, comments and share buttons
  • An option to find the items in the collage and price with a direct link
  • Stop trends people have posted
  • Categories of clothes, beauty and accessories

Forever 21





























Features
  • Locator pin to find things / stores in your area
  • Look book of alignment genres
  • Barcode scanner to check online inventory
  • Direct link with Instagram #F21xMe
  • Follow looks and regular trends



The apps above all have different features that are unique and interesting, I really like the visual aesthetic of the Nasty Gyal app as it's fun and youthful which would be relevant to a 18 —30 something target audience which was mentioned the brief. I also like the features in the Polyvlore and the Forever21 where it allows users to create / post their own looks for users to look at and it makes it more personal the user.



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