BRIEF 11: TDR

For one of the briefs set by TDR, the objective is to create something that Ian Anderson would 'Cherish Forever'.

Brief

—give me something i'll want to keep forever.

tip — remember this is primarily a design communication design thinking workshop.

ok

researching me to make informed decisions

lateral thinking — what is it that I (ME) would / could cherish forever

if it's made / realised then all the better.

if it needs explaining, then you should find a way to explain it in the context of the piece rather than as a note attached to it as an excuse for not putting that thinking into the work.

With the brief established I then decided to think about things that I would myself personally.

After Identifying this I the decided to research further into Ian Anderson personally to get an idea of what he would appreciate, looking at his artwork and interviews.

Interviews.

Made North
TDR Archive — Q & A
CreativeBloq
Work,Buy,Consume,Die

From the interviews and the brainstorm I created I found that he had a history in designing for music and also found some of his favourite bands. With this connection between my personal practice and what he liked I decided to create a music gig poster.

I chose Cabaret Voltaire because I really liked the artwork they had used in their designs and obviously because he was a fan of theirs. I didn't want to design something that was like things he has produced because I didn't think that it would meet the brief.

With this in mind I decided to incorporate the bands artwork, his colour scheme from his website and the dates they performed in Sheffield to make it more personal to him. Below are some variations I came up with while developing the design incorporating my own style also.

 

 

From all of my designs I refined my ideas to this piece, I chose this design because it was the most refined and had all the elements I think neccesary for the design.

I sent Ian an email of the work and hopefully I will get to go to the workshop.

Although it seemed hard at first, I thought that this brief was really interesting in trying to interpret someones interests even though I have never met or spoke to them before. Although it was challenging I found some common ground between myself and the designer and used this to my advantage for my design. I am really pleased with my final outcome and wouldn't like to know his thoughts on what I created. Also this is another small brief finished and was beneficial in boosting my creativity for other projects.