Lunasol is a bespoke bohemian jewellery brand, design for those who are young, care free and at one with nature.
To brand and create a bespoke bohemian jewellery brand for a unisex audience. Mainly focusing on women's jewellery with Male accessories the brand should communicate a young and care free vibe through its promotional material and aesthetic.
To create a jewellery brand that is influenced by bohemian festival culture like Cochella in the USA.
Lunasol is for an audience between 16-28 who love nature. Lunasol which translates to the moon and the sun should reflect a spiritual and laid back vibe to translate with the customers personality and wants.