BRIEF 03: LUNASOL

Background

Lunasol is a bespoke bohemian jewellery brand, design for those who are young, care free and at one with nature.

Collaborative Brief

To brand and create a bespoke bohemian jewellery brand for a unisex audience. Mainly focusing on women's jewellery with Male accessories the brand should communicate a young and care free vibe through its promotional material and aesthetic.

Concept

To create a jewellery brand that is influenced by bohemian festival culture like Cochella in the USA. 

Considerations

N/A

Target Audience

Lunasol is for an audience between 16-28 who love nature. Lunasol which translates to the moon and the sun should reflect a spiritual and laid back vibe to translate with the customers personality and wants.

Mandatory Requirements

N/A

Deliverables

Brand Identity.

Jewellery Packaging.

Look Book.

Website.

Photographic Campaign.

Social Media