- We take our water for granted
- How can you make it interesting?
- Consider other brands like 'virgin' and how they would represent water suppliers
- Tell a story
- Interactive with the consumer
- Water that you consumer can understand, relate and engage with
- Think about how it can help the environment
- What awareness can you create about water?
Initially I felt that the concept I originally came up with didn't meet the criteria because most of the water suppliers ideas were based in Leeds or houses. But after discussing this with the D.S.M guys they expressed that I chose a different way at looking at the brief and it would be interesting to see how I develop this. With that query resolved I feel that I can move forward with my initial concept confidently and also take on what has been said in todays crit.