BRIEF 04: ADJUSTMENTS

From the clients feedback the main adjustments were with the colour, so he wanted something bright, bold and deep. Also from the visual references Tyron sent over there was a lot of iridescent tones, gradients and spill colours. So I decided to experiment with a range of techniques to achieve this.


Block Colour

I experimented with some bold primary colours and deep shades for my first set of variations, I decided to work with block colours initially because the logo is quite decorative so I wanted to consider other options so that a pattern or gradient wouldn't take away from the design.

Colour Text

hue: -180

saturation: +65

hue: -33

saturation: +65

hue: +139

saturation: +75

hue: -62

saturation: +75

From the first set of variations I showed Tyron, he really liked the gradient colours within the logo, but on the white background it took away from the rich colour. So with these developments I decided to use a black background and experiment with the hue and saturation of the gradient.

Spill Colour Background

For the spill colour designs I created gradients and used the liquidify tool and the blur tool to create this effect in Photoshop. I think with background more blurred it works better because it doesn't over power the logo.

Gradient Background

Lastly I experimented with a few gradients, use tonal and bright colours and white text to stand out.

Overview

Overall I think I created a range of different ways that colour could be used in regards to Tyron's visual style and requirements. Next I will send over some variations to hime for more feedback.