To start the brief I came up with a list of potential ideas of what we could produce through the research I collated.
I then started on some logo ideas, through some thumbnails sketches taking on our initial theme of connectivity.
From my sketches I started to develop them further digitally, keeping in mind the concept of connectivity.
I found this process quite hard as we we defined as creating something quite corporate which is something I don't usually do. However I think these initial developments were a helpful starting point.
In preparation for our second group meeting I decided to create a small presentation of ideas to show to my group. Collating imagery, colour ideas, possible influences and the tone of voice.
I decided to use orange for my initial ideas to fit in with the theme of adventure, when travelling round capital north I though this was a bold and attractive colour and the psychology behind it really fit in with the theme of the brief.
With these initial ideas created I will now wait for our next group meeting to discuss our ideas further and how we can push the brief.