For my competition brief, I decided to choose a YCN brief as the briefs they offered this year were more appealing to the pieces I wanted in my portfolio, and had an extensive range of fun and big brands.
Myself and Jasper wanted to collaborate of a fashion brief for a while so with the Whistles brief offered by YCN would be the perfect brief for ourselves due to it being and fashion and branding related brief which are both things we are interested and excel in.
Highlights
Action Plan
Highlights
- Timeless
- Luxury
- Modern
- Female — inteligent, independant, discerning
- Male — aware, selective, confident
- Consider the range of product opportunities
- Brand partners
- Packaging
- Multimedia campaign
- In store and online mock ups
Action Plan
- Research the Whistles brand.
- Research into excising campaigns.
- Initial ideas.
- Possible bottle stockists / packaging.
Brief
Brand guidlines
Deadline — 29th of March 11.59 pm
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