BRIEF 08: EVALUATION

Overview

The end of year show brief was perfect for my practice and design development with interests in art direction. The collaborative group also shared similar interests and had experience which benefited the design process.

Getting shortlisted for the end of year show was a great experience and woking with staff and professionals in the industry informed my personal practice as a designer.

What skills have you developed through this brief and how effectively do you think you have applied them?

The skills obtained in this brief was working to a clients requirements, collaborating in a group and industry professionals which informed the development and out come of the brief.

These skills have been applied through pitching, negotiations and working to a set of guidelines that fit in with the Leeds college of art establishment.

What approaches / methods of design production have you developed and how have they informed your design development process?

The methods of design production was different from any other format i’ve worked in previously the rang of media and materials that were executed in this brief informed my practice through the different ways type can be displayed.

What strengths can you identify in your work and how have/will you capitalise on these?

The strengths in this project here working as a collaborative group to create strong and concept driven designs. 

The work ethic of group was also really dedicating in delivering something innovative for e the brief and each member influenced another with the different ways in how they work. I will capitalise on this through working in more collaborative groups and maintain an enthusiastic and dedicated level of approach to design work.

What weaknesses can you identify in your work and how will you address these in the future?

Time was a weakness although this was out of our hand due to the volume of work that needed to be submitted the final design wasn’t completely resolved for the final and still in the development stages.

Identify things that you will do differently next time and what do you expect to gain from doing these?

Consider all feedback, but also to consider time and practicality of the feedback, in doing this the outcomes for the brief could have been done a lot quicker and to a higher standard that would have enabled us to win the pitch.