BRIEF 09: PERFUME SCENTS

For some research I decided to look into some fragrance smell that could be used to represent the man and woman. Due to our concept really focusing on how the fragrance heavily influences the man and woman I first had to understand how fragrances where blended to ensure that they would work together and what to include.


Understanding Fragrance Notes

Chances are the fragrance you choose will also have several "notes." Perfumes often contain layers of scents to create their unique bouquet. These layers are referred to as notes, and rather than noticing only one type of scent (rose or vanilla), you'll pick up on several notes that become more apparent over time. So what you smell at the beauty counter will change by the time you get home.

• Top notes: This is what you smell immediately upon applying your perfume. It's the scent that first hits your nose, but then evaporates quickly. 
• Middle notes: The middle notes emerge as the top notes are dissipating and make up the majority of the scent. 
• Base notes: These notes are richer and are not often detected until you've been wearing a scent for at least 20 to 30 minutes. These notes provide depth and back up the middle notes to create the overriding theme of the scent.

Useful Links

PC

Bodhi

CScents

Essential

SheKnows

Perfume Glossary

Scents For Confidence

Woman

Brief description — Intelligent, Independant, Discerning, Elegant

Jasmine: 

Patchouli:

White Musk:

Description:

Man

Brief description — Aware, Selective, Confident.

Grapefruit: predominately powerful in top notes, it lends a zesty and fresh start to the composition.

Oak Moss: 

Sandalwood: The sweet, buttery, wonderful scent of sandalwood. It is spiritually uplifting and is considered sacred. It's a scent to increase confidence which links with the Whistles Man brand.

Description — Whistles man has been crafted with precious ingredients blended with exotic spices and a woody, sensuous background. Top notes include the citrus tone of grape fruit that creates a clean and fresh smell only for the aware whistles man. Warm Indonesian patchouli to create a masculine scent. Finally a base tone of sandalwood which spiritually increases the confidence in the whistles man and fits in with his everyday lifestyle. 

Overview

In researching into fragrance notes I feel my awareness of the context of the brief has expanded, this was an essential bit of research to push our concept further and was insightful to see how different fragrances have connotations.