BRIEF 10: EVALUATION

Overview

The D.S.M brief was something I thought I would initially struggle with as it is really hard to design for something that doesn't particularly interest you or something you don't really know about, in this case a water suppliers. However in doing this brief it has enabled me to learn and work from a systematic 3 step process that I could use for all of my future briefs. Breaking the process of branding to define, create and build has been an essential factor in helping me realise how to do this brief and I have designed something I am really pleased with!

Although I didn't win the brief the crit sessions with the visiting professionals was really beneficial for my development, it allowed me to get some solid advice which helped me move forward with my project and consider outcomes I wouldn't have initially thought of, like changing the context of a water suppliers from something generic to engaging, which is what I focused on throughout this brief and was something that made it enjoyable.

What skills have you developed through this brief and how effectively do you think you have applied them?

The skills I have acquired is working through a system to create a brand, I think working in this step by step process really benefitted my outlook on creating a brand and allowed me to consider a wide range of ways on how I could contextually and visually represent it.

What approaches / methods of design production have you developed and how have they informed your design development process?

For this project I worked in an all digital format, its something I enjoy but something I don't always heavily work on. With that being said, I think the layout and development of creating a website has extensively improved from previous years and projects in how I designed it. Moving out of my comfort zone definitely was a success with this brief and by doing my website and enjoying it I even went on to making a small version of an app. With this new confidence in design production I will now try and develop these skills further for future work.

What strengths can you identify in your work and how have/will you capitalise on these?

The strengths in this project I think was the overall aesthetic, I think when I usually brand a product or a design, I sometimes use too many colour or font's and for this project I really wanted to create something consistent and clean. I think  this was achieved by the colour scheme and branded guidelines I set for myself in the create stages which made the design easy to work with across different platforms.

What weaknesses can you identify in your work and how will you address these in the future?

I think my approach to my presentation could have been done in a more exciting way, I was really nervous for some reason and I don't think that really helped with the delivery of my ideas. Also one thing I forgot to consider was actually making it into a story and telling the brands journey, I think at the time I was more focused on finishing it's visual aesthetic which my have been a little factor in me not winning. 

Identify things that you will do differently next time and what do you expect to gain from doing these?

Practice my presentations or write out an idea of what I am potentially going to say, to ensure my ideas get across clearly and effectively.

BRIEF 10: : PRESENTATION BOARDS

BRIEF 10: : PRESENTATION

Today I presented my final outcomes for the D.S.M brief to show them how far i'd come from our last crit and also for the chance to place with them in the summer. Below is the presentation I provided.

Overview

Unfortunately for this brief I wasn't selected as a finalist but on the other hand I was really pleased with what I had done and my approach to the brief. For the presentation we didn't received individual feedback, but the studio was really leased as a whole on what everyone had come up with and how far we pushed our design outcomes form something that seemed so mundane and unexciting!

BRIEF 10: WATER SUPPLIERS — BUILD

From establishing my visual design features, I will now focus on building the brand through applying it's visuals.

Outcomes

I decided to list ways in which I could build the brand and what outcomes would be relevant to a water suppliers.

• Branded stationary — business cards, invoice, letters
• Website
• Staff Uniform
• App
• Water Truck
• Water Supplies

In identifying some outcomes relevant to a suppliers I will try to establish some designs that work with the brand, keeping in mind to maintain consistency so it looks professional.

Website

Home —

Incorporating imagery from water supply and the branded vehicle to show users what the brand os about and to create a professional view.

About —

Experimenting with colour overlays on imagery but I think it would look better as a hover feature as it looks to overpowered by red.

Services —

The services page highlights the all the things flux can offer for an event with imagery and info.

Experimenting with colour hovers in red to keep in line with brand guidelines.

H20 & Quality —

From the previous layout I decided to keep it for the H20 & Quality design the same as the about for consistency and due to the volume of content.

Clients —

Using imagery for festivals and events to highlight the scale and clientele that Flux works with. Again maintaining a monochromatic theme with hints of red for consistency.

Experimenting with a carousel of images to show each client, including a hover overlay which displays info of the the services of the event and customer feedback.

Contact —

Again,  maintain a similar layout to the about & H20 page to keep consistency and content.

Website Final

From my developments, I selected some final designs that worked well together and contained all the information need. I also mocked them up in context for the presentation.

 

Office Front

An example of an office front, using simple vinyl of the window, again to reinforce the brands image.

Promo

A poster to promote the brand, I decided to use images from the events to reinforce the brands 

clientele and also to grab attention.

Transport

An example of the brand following onto the transport.

Water Tank

An example of the brand following onto the materials used for supplying water,

Staff Uniform.

I created some t-shirt designs for the staff uniform, keeping in line with the colour scheme. 

These outfits will be worn when setting up the water designs and meeting up with clients to organise the event to highlight the brand and it's professionalism.

Branded Stationary.

An example of some stationary that would be used to send out to clients or new clients, considering business cards, letter head, envelopes and invoices.

App.

I decided to create a an app that would tell festival / event goers where flux will be providing their services and where the nearest water points and toilets are in the venue.

1. The landing page using the branded colours and logo.

2. An information page with all the events that Flux will be working at organised by imagery and titles. The user will click on on of these events and be directed to the map page.

3. This page is a map of the event highlight where water points are with the highlighted logo on the page which is interactive and when clicked on will give users instructions on how to get there like a satnav.

Overview

For the building stage I feel like I created a significant amount of outcomes for a water suppliers, although it's a subject that seems quite mundane, I think by the design I created and the context in which I chose to focus the project it's more engaging and interesting. When branding it's important to consider online and digital platforms and for this brief I believe i've considered these and how to expand on supplying water through an app. Again working in these stages has been really beneficial for the development for my work through breaking it down in this format and attacking it in this order. From not really knowing what a water suppliers was to building a brand for one has been informative and enjoyable.