BRIEF 16: PRESENTATION BOARDS

BRIEF 16: EVALUATION

Overview

The process of working with a client and working to their requirements was a new and beneficial experience. In working with a client they can advise you on how to develop the design further and give consistent feedback to allow the design process to be effective.

What skills have you developed through this brief and how effectively do you think you have applied them?

The skills I have developed through this brief is communicating with clients and how I present my work, a series of pitch boards and logo developments where sent to the client which one the pitch and presenting my work in a professional manner definitely paid off.

What approaches / methods of design production have you developed and how have they informed your design development process?

The method of design production for the brief was solely digital, from the logo to the proposed outcomes. This approach to design production has enhanced my skills within Photoshop software through learning new photo editing tools and making mock ups look more realistic.

What strengths can you identify in your work and how have/will you capitalise on these?

The strengths I can identify in this work was the concept and expansion of the brief. From the brief initially being just for a logo design, I throughly enjoy designing for music so I decided to independently move forward with proposing further outcome for the potential clients and what they could use.

I have considered the branding guidelines, products, range, distribution, promotion and location for this brief and in doing this I have extending my skills in the branding and identity field.

I will capitalise of this by informing my practice with more ways music can be displayed and distributed for future briefs.

What weaknesses can you identify in your work and how will you address these in the future?

The weaknesses I can identify with is logo design, I feel the concept was really strong, but the outcome could have been developed a lot further through experimentation. However when sending over designs to the client they really liked the design, so it communicated to them effectively.

Identify things that you will do differently next time and what do you expect to gain from doing these?

To spend more time of logo development to get a wide range of ideas and to see the extent to which the logo could have been designed.

To photograph my own imagery for album art, so that I can expand my portfolio and skills.

BRIEF 16: FLOE RECORDS EXTENDED

With the brief all done, in my first selection of briefs, I wanted to brand my own record label with already establishing a logo for an existing brand I decided to extend the brief further and create outcomes of how the logo and brand could be expanded.

I noted a list of things from my visual research and what the company had already planned to do and decided to digitally mock up some potential outcomes that I could pitch to them later on.

• Album Art.
• Event Tickets.
• Event Posters.
• Merchandise — T.Shirts, Bags + Badges.
• Office Presence.

Branding Guidelines

To start the extension of the brief I wrote out a set of branding guidelines that FLOE could potentially follow and would act as a guideline for myself to ensure that the branded image succinct.

— Logo

With me sending over a variation of logo's, I was not sure what logo the company had officially chosen. With that in mind I chose the design that I felt best reflected the brand, which was the cassett style one.

Along with the colour chosen for the brand which was a dark green I decided for the extension to use a tonal range, particularly focusing on a lighter green to concide with it's ambient style of music.

— Album Label

From my research into Daptone records, each record had a label that referred back to the companies name. With this in mind I started to build up a series of labels that could reflect the artist name and single alone with the logo to be imprinted onto the album art and other branded items.

I then created this as the final outcome the label represented a flag to symbolise that they are making a mark in the music industry and also reflects the letter 'F' which links to the brands name.

I then created a little contact sheet of all the variables in the branding guidelines consider type, font and colour as a final guide to work from.

Album Art

Due to this being proposed album art I sourced secondary imagery for the covers from the photography page in designinspiration. I chose images that I felt were alternative and really different to fit within the genre that FLOE represents.

Using an online mock up I experimented with a selection of ways that the album art could be positioned on their website or in context to show the artists and their covers. The covers were also selected to represent the names of the songs, which I also proposed. This visual imagery will link directly to a alternative style of photography for each artist and will be apart of the FLOE brands house style.

Merchandise

I then started to consider how the logo could be transferred through merchandise and mocked it up on a series of outlets to push the brands image.

Promotional

For the promotional side I then considered the events that artists could hold or the company events for networking and created a series of outcomes from this.

The artist's promotional material is utilised through continuing their album artwork into the promotional material to create iconic imagery for each artist and to detract away from ordinary press shots to fit in with the labels alternative vibe.

Studio

For the office presence I created a selection of interior and exterior mock ups of how the potential office would look.

Overview

Although this was not apart of the initial brief, I have really enjoyed expanding the potential image of FLOE and how it could work in context. I always like to consider product, range and distribution when branding and I have explored this in the expansion. 

BRIEF 16: FURTHER CLIENT FEEDBACK

From the final developments I then sent over the clients a selection of the logo's I made because they liked a lot of them and wanted to play around with them on their website to see which one fit best within the context of their website.

Contact

Overview

The process of working with this client has been really good, in sending them updates and professional set ups of logo's I have established a working relationship with the company and they want to continue to build a working relationship with me after uni which is an amazing prospect to have a new client!

BRIEF 16: REVISED FLOE LOGOS

From my initial designs I decided to send over a PDF of the development of my work and how the brand works in context to give the clients an idea of how the brand would look. I selected 3 of the developments I had been working on to show variation of ideas.

Email

I then decided to further mock up how the brand would look with T.Shirt mocks ups to give them an idea of how the brand would look in context, to help them decide on a logo.

Now I will await their feedback to see what designs that want finalising and using on their website.

BREIF 16: DESIGN DEVELOPMENTS

From the initial client meeting the company wanted a series of images of smoke flowing to coincide with the name.

Textures

Using secondary images I experimented with a range of imagery using duo-tone method to introduce the colours of green that they wanted.

Logo

For the logo I experimented initially with my first idea of creating a cassette style logo using the geometric elements of the shape to create simplistic logo. I created a series of designs that used black, green and with smoke in to fit in with the clients requests to see these variables.

I then experimented with manipulating the 'O' into a cassette / vinyl style as another alternative to introduce the context of music.

Finally I experimented with a simple, bold san serif to fit in with the clients requirements. I worked with a wide tracking for this logo design to reflect the feeling of something flowing and to create an airy feel to the typography.

After the logo designs I sent some examples to Rob to get some feedback.

Contact

Overview

I will now develop designs and work more with putting them into context to allow the clients to see how the brand can be applied.