BRIEF 16: EVALUATION

Overview

The process of working with a client and working to their requirements was a new and beneficial experience. In working with a client they can advise you on how to develop the design further and give consistent feedback to allow the design process to be effective.

What skills have you developed through this brief and how effectively do you think you have applied them?

The skills I have developed through this brief is communicating with clients and how I present my work, a series of pitch boards and logo developments where sent to the client which one the pitch and presenting my work in a professional manner definitely paid off.

What approaches / methods of design production have you developed and how have they informed your design development process?

The method of design production for the brief was solely digital, from the logo to the proposed outcomes. This approach to design production has enhanced my skills within Photoshop software through learning new photo editing tools and making mock ups look more realistic.

What strengths can you identify in your work and how have/will you capitalise on these?

The strengths I can identify in this work was the concept and expansion of the brief. From the brief initially being just for a logo design, I throughly enjoy designing for music so I decided to independently move forward with proposing further outcome for the potential clients and what they could use.

I have considered the branding guidelines, products, range, distribution, promotion and location for this brief and in doing this I have extending my skills in the branding and identity field.

I will capitalise of this by informing my practice with more ways music can be displayed and distributed for future briefs.

What weaknesses can you identify in your work and how will you address these in the future?

The weaknesses I can identify with is logo design, I feel the concept was really strong, but the outcome could have been developed a lot further through experimentation. However when sending over designs to the client they really liked the design, so it communicated to them effectively.

Identify things that you will do differently next time and what do you expect to gain from doing these?

To spend more time of logo development to get a wide range of ideas and to see the extent to which the logo could have been designed.

To photograph my own imagery for album art, so that I can expand my portfolio and skills.